Web-based "Resource Centers" have proven to be increasingly popular in the wake of recent natural disasters. Web sites have helped families find loved ones, evacuees find jobs, and concerned citizens find ways to help.

The concept of a Resource Center on a web site is not limited to government and not-for-profit agencies. As business owners, we all have knowledge to share. A web site is a great way to satisfy the "inner teacher" in all of us - and increase sales and customer loyalty. Give me a call if you'd like to explore ways to create a Resource Center on your web site.
-- Doreen Jeffers


Most businesses want to establish themselves as the preferred provider within their niche. We all want to be the "go-to" company.

An easy way to establish yourself as an expert in your field is by creating a Resource Center on your web site. This makes the site more valuable by adding relevant information of special interest to your customers. It's easy and it's economical. You can start with a few small features, then grow the site as your business grows.
Here are just a few ways to build a Resource Center:

Frequently Asked Questions. Anticipate what your customers want to know, and answer their questions in a Q & A format. These pages are very popular among readers.

Related Links. This is a great way to increase search engine visibility, and to throw a little business to your referral partners.

Articles. Publishing articles on your web site is an effective way to educate prospective customers, and build a reputation as an expert in your industry. More

Book Club. Like to read? Your customers probably do, too. Let them know about your favorite books in your field.

E-Newsletter Subscription. Keep in touch with your customers by emailing them valuable information that directs them back to your site. More

This is just the beginning. You can add relevant documents, directory listings, surveys, online tools like calculators, tutorials, demos, brochures, photo galleries, recommended related products, coupons, special offers, a reminder service... the possibilities are endless!

Why go to all that trouble? Because a Resource Center really does lead to increased sales if it's done well. It shows customers that you care about them, and that you want them to be educated about your field. And the search engines love to see all that verbiage on a web site.

The web continues to be one of the most economical forms of communication. iMarks can show you ways to maximize that small investment.

Call us at 303.979.0873 to get started.
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"Tell a Friend" Referrals   Web Site Checkup   Miss an Issue?  
  Referrals can provide the best customer prospects. If you offer information or products on your web site that appeal to a broad audience, consider including a button that visitors can click to "tell a friend" about your site. Visitors type their name into a form, along with the email address of the friend to refer the page to. The friend receives an email with a link to your site.

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  Is your web site up-to-date? Take a few minutes now to do a quick checkup:

Is the content current?
Are the forms working?
Are all links active?

Detailed Checklist
  Past issues of Synergize! are always available at iMarksWeb.com/Synergize, including:

Keeping in Touch the E-Zine Way

Follow-through is Everything!

Makeovers for Business

E-Commerce for Everyone

35 Ways to Advertise Your Site

Synergize! is a monthly email publication distributed by iMarks Web Solutions, LLC to clients, prospects and referral partners. Past issues are available at iMarksWeb.com/Synergize.